Discussion Questions
- Are web and email accessibility functions turned on?
- When creating accessible content for comms, are we following digital accessibility guidelines?
- Do we consider digital exclusion? And solutions to address this?
- Do we consider our marketing and communications materials in different languages and formats?
Supportive Solutions
Access training on inclusive and accessible communications.
Create / review brand policy and guidelines and marketing and communications tactics with consideration of accessibility and inclusion.
Top tip:
- Access support from specific communities of interest / equality partners who can help us.
- Be proactive solutions related to the specific underrepresented groups / communities we are trying to reach.
https://www.charitycomms.org.uk/using-language-to-be-an-inclusive-brand
https://uxdesign.cc/a-10-step-approach-to-inclusive-branding-using-the-bbc-as-an-example-a05835b7a73
https://www.sightsavers.org/perspectives/2018/04/make-your-work-accessible/
https://www.activityalliance.org.uk/how-we-help/resources/60-inclusive-communications-guide
