Discussion Questions
- Are we aware of inappropriate / unacceptable terminology?
- Is marketing and communications activity sensitive to consider terminology, and how it might offend certain groups of people?
Supportive Solutions
Review our marketing and communications materials from the last 6 months – in terms of language and messaging.
Create / review brand policy and guidelines with consideration of terminology.
Provide training for our staff.
Top Tip:
Ask experts with experience to support our review of marketing and communications materials to understand their perception of our terminology used.
https://www.disabilityjustice.org.uk/take-action/access-to-public-engagement-and-consultations/
https://www.charitycomms.org.uk/using-language-to-be-an-inclusive-brand
https://uxdesign.cc/a-10-step-approach-to-inclusive-branding-using-the-bbc-as-an-example-a05835b7a73
https://www.sightsavers.org/perspectives/2018/04/make-your-work-accessible/
https://www.activityalliance.org.uk/how-we-help/resources/60-inclusive-communications-guide
https://movingtoinclusion.co.uk/wp-content/uploads/2023/11/RYA-Guidance-Inclusive-Language.pdf
https://movingtoinclusion.co.uk/wp-content/uploads/2023/11/LGBTI-Terminology-Guide.pdf
https://movingtoinclusion.co.uk/wp-content/uploads/2023/11/ECB-Inclusive-Language-Guide.pdf
https://movingtoinclusion.co.uk/wp-content/uploads/2023/11/disability-fundamentals-terminology.docx
