Discussion Questions
- Do we understand how to reach our target audience?
- Do we use different routes to market and accessible materials? Do we know the trusted routes and marketing sources of underrepresented groups?
- Do we tactically use marketing materials, campaigns, and resources to promote diversity and inclusion?
- Do we know what marketing and communications is working and what is not?
- Are positive action projects and interventions supported by effective marketing and communications?
Supportive Solutions
Align marketing and communications tactics to positive action / interventions that enable a greater reach. Ensure these are available and impact across our delivery environments.
Offer supportive advice and guidance across our sphere of influence to support their marketing (if appropriate).
https://www.linkedin.com/pulse/7-steps-creating-positive-sphere-influence-around-change-ban-weston/
https://www.charitycomms.org.uk/using-language-to-be-an-inclusive-brand
https://uxdesign.cc/a-10-step-approach-to-inclusive-branding-using-the-bbc-as-an-example-a05835b7a73
https://www.sightsavers.org/perspectives/2018/04/make-your-work-accessible/
https://www.activityalliance.org.uk/how-we-help/resources/60-inclusive-communications-guide
